We’re so excited to announce the launch of our fabulous new collaboration with Miss Selfridge!
The collection give you a sporty, street vibe with a touch of sex appeal for your ultimate ‘Work It’ wardrobe!
This hot new pairing combines the best of Pineapple & Miss Selfridge for an athleisure collection to take you from dance class to lunch date, to sofa in Insta-ready style!
We had a great deal of fun digging through the Pineapple archives with the Miss Selfridge team (an enthusiastic and with-it bunch of talented individuals!)
After months of hard work and tough decisions, #PineapplexMissSelfie was born, focusing on sleek ballet-inspired silhouettes, ‘90s horseshoe necklines and retro detailing.
Key pieces include cropped bra tops, super flattering high waist leggings and workout shorts, racer bodysuits and mesh detail hoodies, all featuring Pineapple’s original logo as a bonus throwback!
Now for the technical bit! Fabrication adds interest with sheer panelling, luxurious jersey and urban power mesh. Rose gold and matte black metal work adds a luxe finish to relaxed lounge wear, creating basics that are anything but basic.
Pineapple Studios founder Debbie Moore OBE says
“This collaboration couldn’t be more perfect as it brings Pineapple back to Miss Selfridge, where we had such success in the ‘80s and ‘90s.”
Pineapple at Miss Selfridge launches in-store and online 14th September 2017
To celebrate, over the weekend, Miss Selfridge flagships stores in London Oxford Circus and Manchester Trafford Centre will be hosting a party.
• Exclusive goody bags for the first 100 customers
• Hair braids from The Braid Bar
• In-store spa treatments including massages and facials
• Live DJ sets
• Snacks from Hippeas and smoothies from Savse Smoothies
Plus, look out for the London street team who will be giving out free offers and gifts to be shared between you and your BFF!
In London, from opening, they will be handing out goody bags and refreshments; the pamper pop up starts at 11.30am and the hair braiding at 1pm.
Venue: Miss Selfridge
36-38 Great Castle St, Oxford Circus, West End W1W 8LG